It’s no secret that Donald Trump’s preferred platform through which he communicates with the American people is Twitter. His tweets, however, are losing their effectiveness.
The Associated Press, in partnership with Cortico, an analytics nonprofit launched at MIT, analyzed 495 tweets from Trump’s personal Twitter account – @realDonaldTrump – during his first 100 days as President. Their analysis showed that his tweets are indeed declining in engagement.
Whereas Trump would initially garner more engagement by using all caps and exclamation points, those devices simply don’t attract the same degree of attention that they used to.
Per the AP:
Before his 50th day in office, a little over 32 percent of his tweets averaged around 60,000 engagements including retweets, replies, and quote tweets. But after day 50, no day has reached that level of engagement. Before then, 60 percent of the days’ tweets got over 50,000 engagements. After, only 3 have — 9 percent.
While Trump’s declining engagement may be surprising, his most tweeted word is decidedly unsurprising. That word, of course, is “great.” As is the case with only a handful of other simple words, “great” has ruled the Trump campaign and presidency.
In keeping with Trump’s fascination with comparing his flailing presidency to that of Barack Obama, the analysis noted:
Trump’s most retweeted post as president does not come close to matching Barack Obama’s. On Jan. 22, amid broad post-inauguration protests, Trump tweeted, “Peaceful protests are a hallmark of our democracy. Even if I don’t always agree, I recognize the rights of people to express their views.” It was retweeted more than 82,000 times. Obama’s 2012 election night post of “Four More Years” was retweeted 940,000 times.
Trump’s declining engagement on Twitter comes as no surprise as his approval ratings continue to plunge. As the American public continues to grow weary of the President’s often misspelled, misguided, and embarrassing Twitter rants, Trump’s words will eventually just come and go like the empty rhetoric that they are.