Ivanka’s Brand Just Sent A Memorial Day Tweet That Immediately Backfired

It’s Memorial Day today, perhaps the most sacred and patriotic date on the calendar for Americans after the 4th of July, Independence Day.  It’s the one day we set aside specifically to honor soldiers, sailors, marines and airmen and women who gave what President Lincoln called the “last full measure of devotion” to our country and died in the line of duty (On Veterans Day we remember them, too, but that holiday also honors all members of the military who served).

While the solemnity of the occasion may escape many Americans without a military connection in their family, nearly all understand the patriotic nature of this holiday. Cities and Towns of all sizes hold parades.  Social media is flooded with remembrances of fallen friends and family members.  Flags adorn the houses of neighborhoods from sea to shining sea.

And yet Ivanka Trump, the First Daughter, a Senior assistant to the President of the United States, allowed someone running her clothing line’s Twitter account to send a remarkably tone-deaf tweet to her followers with with a particularly callous suggestion about how to celebrate Memorial Day this year.

The Marie Antoinette comparisons are getting harder and harder to deny, as are the accusations that the entire Trump Family is using their time in the White House to promote their brands and business interests (There is a Trump Champagne, after all).

As you can imagine, Twitter absolutely ERUPTED in a tsunami of criticism and scorn, and we’ve collected a sample of the best responses below:

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Add your name to millions demanding that Congress take action on the President’s crimes. IMPEACH DONALD TRUMP!

Peter Mellado

Peter Mellado is a writer, producer, and a branding and messaging specialist with over 15 years experience. He studied history at San Jose State University, and resides in Los Angeles.

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