At one point in time, billionaire Mark Cuban actually thought that Donald Trump might make a good Republican nominee, which speaks volumes about the tarnished Republican brand going into the election. After last night’s October Surprise, which features an already infamous audio recording of the Republican nominee bragging about getting away with sexual assault because he’s famous, Cuban pronounced the damaged Trump brand dead:
As hilarious as his comment is, Mark Cuban isn’t just making things up. The market has been speaking for quite a long time, and the early returns for Trump were horrendous, before the summer-long nightmare that Republicans call a campaign for President. Trump Hotels bookings were down a whopping 59% in June, according to the year-over-year figures compiled by a travel website as Time Magazine reported:
The hotel suffering the most is on Trump’s home turf in New York: Trump SoHo is down 74% in bookings, Vegas 71%, Toronto 47%, Chicago 31%, and Atlantic City 17%. Only Hawaii is up, by 4%—an impressive feat to be sure.
Cuban’s comparison of the Trump brand to the evil swindler Bernard Madoff is accurate from a branding standpoint. It wasn’t until the ponzi scheme was revealed that Americans were able to see his true stripes — as with The Donald.
Weak apologies won’t cut it, and the only thing that will cure real estate or golf courses afflicted with Trump’s mark of the beast would be to sell now and get out. CNBC’s shark is absolutely correct; Donald Trump’s brand name is in the toilet, and there’s nothing he can do at this point to stop his pending downfall.
Grant Stern is the Executive Editor of Occupy Democrats and published author. His new Meet the Candidates 2020 book series is distributed by Simon and Schuster. He's also mortgage broker, community activist and radio personality in Miami, Florida., as well as the producer of the Dworkin Report podcast. Grant is also an occasional contributor to Raw Story, Alternet, and the DC Report, and a senior advisor to the Democratic Coalition