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Under Armour’s CEO Just Called Trump An “Asset.” Steph Curry’s Response Is PERFECT

Under Armour’s CEO Just Called Trump An “Asset.” Steph Curry’s Response Is PERFECT

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NBA star Stephen Curry has spoken out against President Donald Trump’s hateful policies and vile rhetoric after the CEO of Under Armour, one of his biggest sponsors, endorsed Trump. CEO Kevin Plank publicly said that Trump is an “asset” to the country, prompting Curry to shoot back “I agree with the description, if you remove the ‘et’ from asset.”

Curry gave a statement explaining

“There is no amount of money, there is no platform I wouldn’t jump off if it wasn’t in line with who I am. … It’s a fine line but it’s about how we’re operating: how inclusive we are, what we stand for. He’s the President. There are going to be people that are tied to them. But are we promoting change? Are we doing things that are going to look out for everybody? And not being so self-serving that it’s only about making money, selling shoes, doing this and that. That’s not the priority. It’s about changing lives. I think we can continue to do that.”

In the past, Curry has chosen not to use his powerful platform to make political statements, but it seems this time he just couldn’t hold back. As one of Under Armour’s biggest endorsers, Curry has the ability to seriously affect the company’s sales. It is understandable that he wouldn’t want his image being used to promote Trump’s vile agenda.

Curry sought clarification from Plank’s comment, receiving the lame reply that Plank meant Trump was an asset in the business sense and not because of the president’s despicable policies and rhetoric. Under Armour also released a statement clarifying Plank’s comments.

This development is a good sign. If hugely popular celebrities and sportspeople like Curry, who have influence over large brands, make clear that they want nothing to do with Trump, then businesses may have to follow them in order to maintain their profits. Soon even Trump’s name will send companies running for the hills, and the president’s brand will go up in smoke.

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