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Trump’s Favorite Brand Just Stood Up To Him With A Public Message

Trump’s Favorite Brand Just Stood Up To Him With A Public Message

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On the heels of Trump’s delayed decision on whether or not to withdraw from the Paris climate agreement, upscale jewelry brand Tiffany & Co. made an impassioned plea to the President online.

Tiffany strongly supports keeping the U.S. in the #ParisAgreement. #ClimateChange #ActOnClimate #TiffanyCSR

A post shared by Tiffany & Co. (@tiffanyandco) on

According to CNN:

Tiffany & Co. has a special connection to Trump: Trump Tower was built over the Fifth Avenue Store, and he named his youngest daughter after the iconic brand.

“Everything involved with Trump Tower has been successful,” he told The New York Times, 20 minutes after Marla Maples gave birth in 1993. “And Trump Tower was built with Tiffany’s air rights. But I’ve also always loved the name.”

Melania Trump even presented Michelle Obama with a gift from Tiffany & Co. on the day of Trump’s inauguration at the White House.

CNN further reported that “Tiffany & Co. also joined 23 other Fortune 100 companies, including Apple, Gap, Inc., Google, Mars Incorporated, and Levi Strauss & Co., urging the President to reconsider the agreement in full-page New York Times, New York Post and Wall Street Journal ads on Tuesday. The ads were sponsored by the Center for Climate and Energy Solutions.”

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The fact that Tiffany & Co. – which is not only a historically apolitical company but one that enjoys a close relationship with the President – so strongly appealed to the President speaks to the urgency of this matter. With American citizens, businesses, and nearly the entire international community in agreement over the importance of the Paris Agreement, Trump will only further isolate himself and decimate his image should he decide to pull out.

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