As the scandals around President Trump have multiplied this week, cable news outlets led by CNN and MSNBC have seen viwership rise as they have focused on breaking stories around the firing of FBI Director Comey, Trump’s sharing official secrets with the Russians, Comey’s memo about Trump asking to kill the Flynn investigation and Republicans joining Democrats in calling for the President to be impeached
Meanwhile, at Fox News, which has dominated the cable news ratings for years, most of the Trump scandal stories have been downplayed or ignored completely, in favor of a view that blames the Democrats, attacks the media, questions the critics or offers alternative stories like questions around the death of a Democratic committee staffer.
Unlike the Fox anchors and White House lackeys, the public apparently isn’t buying it.
In what the Associated Press today called an “ominous sign” for Fox News, the Conservative outlet’s ratings plunged this week, while CNN and MSNBC saw significant gains, especially among the most coveted group of viewers.
Among the 25 to 54-year-old viewers that advertisers pay a premium to reach, MSNBC topped Fox for the first time since the week of December 29, 2008, right after Barack Obama won his first election as president.
Fox won the past week when all viewers are counted with an average of 2.6 million viewers on weekdays, but that is the smallest margin of victory in years. MSNBC, led by a primetime line-up that includes the surging Rachel Maddow Show had 2.39 million viewers. CNN, also on the rise, had 1.32 million.
Between 2008 and 2016, Fox averaged 1.42 million viewers each week more than MSNBC. Last week the margin sunk to barely 200,000.
“The story has grabbed the nation’s attention,” reports Mashable. “Cable TV news channel ratings are still soaring – with some channels changing position, such as Fox News Channel, which some have said is now ‘vulnerable.'”
Consider the last 24 hours.
As the big story broke last night (5/16) of the Comey memo about Trump asking the FBI to kill its investigation of discredited National Security Advisor Michael Flynn broke, the trend was even more pronounced.
At 8 p.m. where Fox has installed Tucker Carlson to replace the fired Bill O’Reilly, Fox was second to Anderson Cooper on CNN.
At 9 p.m., Fox’s The Five fell to third place behind Rachel Maddow on MSNBC and Cooper still on CNN.
At 10 p.m. Trump’s best friend and biggest shill, Hannity, dropped to third place behind CNN and MSNBC.
At 11 p.m. Fox came in third behind CNN and MSNBC.
That represents a huge change from years and years of Fox dominating across the night in primetime. But with Rogers Ailes in forced retirement, O’Reilly going to work with Glenn Beck at The Blaze, and Megyn Kelly about to start her new Sunday night show on NBC, times have definitely changed.
As Trump’s popularity continues to plunge among the American people, viewers are finally taking note. Whether it is in late night where Stephen Colbert is now on top with a steady diet of Trump dumps, or Saturday Night Live having a record season with its Trump bashing, TV viewers are following the news – and that is bad news for Trump, Fox and the gang of alt-right commentators who made a fortune bashing President Obama, but now find themselves supporting a corrupt president who makes one mistake after
Fox and the gang of alt-right commentators who since the Bush era have made a fortune bashing Democrats, Liberals, and President Obama, another but now find themselves supporting a corrupt failing president who makes one mistake another, and grows more unpopular by the day.
Trump’s answer is to bash the press and blame the messenger, but even he seems to know that he has lost the popular narrative. Maybe that is why he is having the major network news anchors to lunch on Thursday.
It would be nice to think crow will be on the menu.