Social media was burning up yesterday with a viral video that showed an unidentified Caucasian man harassing an Asian family at a Monterey, California restaurant where they were having a birthday celebration.
After lobbing an off-camera slur at the family, the video picks up at the moment that the man lifted his middle finger towards the camera and tells them that “Trump is going to f— you. “He then proceeds to refer to his inquisitor as an “Asian piece of shit.”
This happened to my friend Jordan last night in Monterey, CA while celebrating her aunt’s birthday. All they were doing was singing happy birthday when this man started yelling disgusting racist remarks. These racists exist and they’re getting comfortable. Please vote! pic.twitter.com/T8RtSKDM3J
— john (@JohnRizkallah) July 5, 2020
The internet being what it is, it didn’t take long for amateur investigators to figure out just who this previously unidentified racist actually was: Michael Lofthouse, the CEO of tech firm Solid8.
After his identity was revealed, Lofthouse apparently realized that this type of notoriety may not exactly be good for his business, since he issued an abject apology through his companies Twitter feed this morning.
Statement from our CEO Michael Lofthouse pic.twitter.com/n3HKO3SUAV
— Solid8 (@Solid8io) July 8, 2020
Funny how suddenly facing the collapse of your business prospects can inspire such remorse.
We’ll leave it to others to decide just how sincere Mr. Lofthouse’s apology may actually be, but it should be noted that it wasn’t until after the video of the incident went viral that an apology was forthcoming.
Others contemplating similar racist outburst, you have been warned! Humiliation lies in your future.
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Vinnie Longobardo is a 35-year veteran of the TV, mobile & internet industries, specializing in start-ups and the international media business. His passions are politics, music and art.