Donald Trump’s solution to his banishment from social media in the wake of the January 6th insurrection attempt has turned out to be as huge a failure as his presidency was.
From the Desk of Donald J. Trump was the name of the blog on Trump’s website that featured his comments on the political happenings of the day and was laden primarily with the same types of lies and mistruths as anything he ever posted to Twitter, except unconstrained by any of that platform’s character limits.
The Washington Post reports that Jason Miller, the former president’s spokesperson, announced that the blog page would be permanently shuttered, “will not be returning,” and that its previous posts have been deleted from the website.
“It was just auxiliary to the broader efforts we have and are working on,” Miller said. “Hoping to have more information on the broader efforts soon, but I do not have a precise awareness of timing.”
Trump's blog appears to be gone pic.twitter.com/yI9hAR3Ozs
— Aaron Rupar (@atrupar) June 2, 2021
An anonymous advisor to the ex-president said that Trump was upset that his characterization of the blog as a new “platform” on the level of Twitter and Facebook was roundly mocked and that the blog failed to ever attract any significant readership.
The decision to admit failure is uncharacteristic of Trump who in his extreme narcissism rarely admits to possessing any faults whatsoever.
As the Twitterverse speculated that the decision to shutter the blog page may be a stepping stone to an announcement that Trump will be joining a new social media platform, Miller jumped in to feed the flames of that rumor.
Yes, actually, it is. Stay tuned! https://t.co/USKGvVXe2f
— Jason Miller (@JasonMillerinDC) June 2, 2021
As the news of the blog’s failure spread, schadenfreude was busting out all over social media.
A metaphor for the ages: pic.twitter.com/zFmSx8EMvl
— Frank Amari (@FrankAmari2) June 2, 2021
Gone, but [easily] forgotten. https://t.co/spuzKnfe0k
— The Lincoln Project (@ProjectLincoln) June 2, 2021
Trump’s blog appears to be inoperable. It looks like he deplatformed himself with lousy content even his cult would not read. He’d be doing a radio show or a podcast if he could, but he’s only semi-functional for short periods of time. His “grip” is greatly overstated.
— Tom Joseph (@TomJChicago) June 2, 2021
I guess the warm weather was more effective against the trump blog than the covid virus.
— jdsocci (@jdsocci) June 2, 2021
That was fast! https://t.co/NEsH0YqIMr
— Molly Jong-Fast (@MollyJongFast) June 2, 2021
Remember how Donald Trump was going to launch an amazing new social media platform to compete with Facebook and Twitter?
And remember how it ultimately turned out to be just a personal blog, like something from WordPress in the 00s?
— David Frum (@davidfrum) June 2, 2021
FUN FACT: Trump’s blog died in less than three Scaramuccis.
— Andrea Junker (@Strandjunker) June 2, 2021
This is what happens when even supporters don't care what The Former has to say.https://t.co/DELtRC9pD9
— Jill Wine-Banks (@JillWineBanks) June 2, 2021
He will make a new one, a better one, the best. People calling him all the time to ask how he does it – how he builds the best of everything. He just knows how to hire. . . . blah blah blah blah blah number one.
— Warren Barker (@warren_Meidas) June 2, 2021
— Marcijo (@marcijo09) June 2, 2021
He’ll also blame it on too much traffic, crashing the site 🤣
— 😎Jan (@sunshine_jan) June 2, 2021
This news will devastate its dozens of readers
— David Gardner (@byDavidGardner) June 2, 2021
Bankruptcy declared yet?
— Dee J (@DoloresJanik) June 2, 2021
Jason Miller said he shut down the blog. And that something else was in the works. My guess, no one was interested in his blog and he needs to focus on other things … like his indictment.
— Krystyna Liebowitz (@KrystynaLiebowi) June 2, 2021
Seriously? OMG! I want to see his proclamations but I also don't want to look for them.
— Long Live The New Fleshlie (@popshifter) June 2, 2021
Trump may not like being mocked, but the very public failure of his attempt to replicate the social media success of his Twitter feed makes him an irresistible target for his legion of opponents.
It likely won’t be any better once he launches whatever new platform he next attempts to use as a propaganda avenue.
Perhaps he should simply accept that he is as out of fashion and out of public consciousness as designer clothes from 2016.
It’s time to relegate him to the consignment shop.
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Vinnie Longobardo is a 35-year veteran of the TV, mobile & internet industries, specializing in start-ups and the international media business. His passions are politics, music and art.