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TWEET MISERY: Donald Trump can’t return to Twitter, even if Elon Musk invites him

TWEET MISERY: Donald Trump can’t return to Twitter, even if Elon Musk invites him

Trump can't return to Twitter, even if Elon Musk invites him

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Truth Social has created a no-win situation for Donald Trump, posing a conundrum in which returning to Twitter would be an admission of failure. Aside from the effects of such a move on a personal level, insiders say he worries it would be destructive to his brand.

After Trump was kicked off of Twitter after the January 6th insurrection, he started talking about creating his own social site, so he’d still have a place to air his grievances.

At first, this came in the form of a blog of sorts on his campaign website, which was dutifully copied and posted on Twitter by his then-press assistant, Liz Harrington, but that didn’t last too long.

Now, Trump has Truth Social — similar to Twitter, though lacking some functionality, and with a user base that skews massively MAGA. He uses it as he did Twitter — posting many times throughout the day, enjoying positive feedback in the form of likes from his fans, and reposting (or “retruthing”) virtually any message that seems to praise and support him.

Elon Musk’s Twitter takeover was lauded as a way to bring the former president back to the site, but Trump has made it clear he’s not budging — and it’s not just because he doesn’t remember his password.

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In fact, those close to Trump say that he fears going back would hurt his brand, after a string of other failures in his name.

Trump Steaks, Trump University, Trump Taj Mahal, and even the Trump International Hotel, not to mention the presidency, and all his other social media accounts, have all gone down the drain. Can he really afford to admit failure yet again?

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From The Washington Post:

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“[B]illionaire industrialist Elon Musk’s takeover of Twitter could put Trump’s commitment to a new test, and some in his orbit wonder whether he’ll be able to stay loyal to a small site that is struggling to gain an audience and faces looming financial threats…Trump has told his allies that he can’t leave Truth Social, because he’s propping it up, and he doesn’t want a site so closely associated with his brand to collapse, according to people familiar with his thinking who spoke on the condition of anonymity to discuss internal matters.”

Truth Social may not quite tickle Trump’s ego to the degree that Twitter did. The Trump Twitter Archive, which stores a copy of his old tweets, documents that it was once perfectly normal for him to net hundreds of thousands of likes and shares per tweet. On Truth Social, he gets a fraction of that — sometimes as much as 30 thousand, but on other missives, he may have fewer than 3 thousand likes.

Still, he’s posted that he plans to stay on Truth Social, and said as much to right-wing media. He told Fox News that while he liked Musk and wished him well, he didn’t believe the platform could survive unless he returned.

“I made Twitter hot 12 years ago, I made Twitter hot,” he said. “And then when they terminated, it became cold, and that’s what happened.”

However, it’s Truth Social that could feel the sting of Trump’s absence the most.

Despite Trump posting screenshots of the app as #1 on the app store, it’s no longer there.

Forbes compared the two sites earlier this year, documenting that the right-wing site had about 2 million active users, compared to around 300 million on Twitter, and noted that the predominant topics of conversation are Trump and politics, while Twitter users utilize the site for everything from politics to pet photos to business marketing to video game chat.

Maybe that’s why Trump is afraid that if he steps away from Truth Social, or even shares his posts across other sites, his own special platform will collapse, leaving him with no controlled safe space for his diatribes

Steph Bazzle covers politics and theocracy, always aiming for a world free from extremism and authoritarianism. Follow Steph on Twitter @imjustasteph.

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Stephanie Bazzle
Steph Bazzle covers politics and theocracy, always aiming for a world free from extremism and authoritarianism. Follow Steph on Twitter @imjustasteph.

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